Data protection

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” is all information that relates to an identified or identifiable natural person.

Server-Logfiles

You can visit our websites without providing any personal information.

Every time you access our website, usage data is transmitted to us or our web host / IT service provider through your Internet browser and stored in protocol data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the trouble-free operation of our website and to improving our offering.  

Contact  

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent.
You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until the revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Cookies

 

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user’s computer system. When a user visits a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.

 

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the cookies from being stored and the data they contain from being transmitted. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may then not be able to use all of the functions of this website to their full extent.

 

You can find out how to manage (including deactivate) cookies in the most important browsers by following the links below:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

 

Technically necessary cookies

Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our service more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after you change pages.

 

The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offering.

You have the right to object at any time to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR for reasons arising from your particular situation. 

Advertising Affiliate

Use of Google AdSense
We use the AdSense function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws. The data processing serves the purpose of renting advertising space on the website and using it to target website visitors with interest-based advertising. This function enables visitors to the provider’s website to be shown personalized, interest-based advertising from the Google Display Network. Google uses cookies that enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google may transfer this information to third parties if this is required by law or if third parties process this data on Google’s behalf. Google will under no circumstances associate your IP address with other Google data. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines. Data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR out of our overriding legitimate interest in targeting site visitors with interest-based advertising. You have the right to object to this processing of personal data concerning you based on Art. 6 Paragraph 1 Letter f of GDPR at any time for reasons arising from your particular situation. You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there:

https://support.google.com/ads/answer/7395996?hl=de. Alternatively, you can prevent the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the additional opt-out information provided there. Further information and Google’s privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/ 

Use of the Amazon Partner Program
We use the partner program “AmazonPartnerNet” of Amazon EU S.a.r.l. (5 Rue Plaetis, L-2338 Luxembourg; “Amazon”).
We have set up advertisements on our website as links to offers on various Amazon websites. Amazon uses cookies. The cookies serve the purpose of correct billing within the framework of the partner program. Through the cookies, Amazon can determine that you have clicked on an ad link and can trace the origin of the order that was generated via the advertising link.
The data processing, in particular the setting of cookies, is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in measuring the success of partner advertising and the associated correct billing of commissions within the framework of the partner program. You have the right to object to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
The privacy policy with detailed information on the use of data by Amazon can be found at

https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401 

Plug-ins

Use of Google Tag Manager
We use the Google Tag Manager of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website. If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws.
This application manages JavaScript tags and HTML tags that are used in particular to implement tracking and analysis tools. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it allows the activation of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here. 

Use of social plug-ins
We use plug-ins from social networks on our website. The integration of social plug-ins and the data processing that takes place with them serves the purpose of optimizing advertising for our products.
When social plug-ins are integrated, a link is established between your computer and the servers of the social network provider, and the plug-in is displayed on the page by sending a message to your browser, provided you have expressly consented to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider’s servers. This applies regardless of whether you are registered or logged in to the social network. Data is also transmitted for unregistered or unlogged users. If you are connected to one or more of your social network accounts at the same time, the information collected can also be assigned to your corresponding profiles. When you use the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The data processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
The social networks named below are integrated into our website using social plug-ins. You can find more information on the scope and purpose of the collection and use of the data as well as your rights and options for protecting your privacy in this regard in the linked data protection notices of the providers.

Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php

Instagram of Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388 

Pinterest by Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://about.pinterest.com/de/privacy-policy

Twitter by Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, EE. UU.)
https://twitter.com/privacy 

Use of social plug-ins using “Shariff”
We use social network plug-ins on our website. To ensure that you retain control over your data, we use the privacy-safe “Shariff” buttons.
Without your express consent, no links are established to the social network servers and consequently no data is transmitted.
“Shariff” was developed by the specialists at the computer magazine c’t. It enables more privacy on the Internet and replaces the usual “Share” buttons on social networks. You can find more information about the Shariff project here

https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider using your data. Only after you have actively logged in will a direct connection to the social networks be established.
By logging in, you consent to the transfer of your data to the respective social media provider. This will include, among other things, your IP address and information about which of our pages you have visited. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the “Shariff” function.
Further information on the scope and purpose of the collection and use of data as well as your rights and options for protecting your privacy can be found in the linked data protection notices of the providers.

Facebook der Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)
https://www.facebook.com/policy.php

Instagram der Instagram LLC. (1601 Willow Road, Menlo Park, CA 94025, USA)
https://help.instagram.com/155833707900388

Pinterest der Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://about.pinterest.com/de/privacy-policy

Twitter der Twitter Inc. (1355 Market Street, Suite 900, San Francisco, CA 94107, USA)
https://twitter.com/privacy

Verwendung von Google reCAPTCHA 

We use the reCAPTCHA service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.
If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller responsible for your data. Google Ireland Limited is therefore the company affiliated with Google that is responsible for processing your data and compliance with applicable data protection laws. The query serves the purpose of distinguishing between input by a human and automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to the USA. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.  

The processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR out of the legitimate interest in protecting our website from automated spying, misuse and SPAM.You have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.

You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.  

Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The “Extended data protection mode” option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it transmitted to YouTube and stored there. Your data may be transmitted to the USA. Google has certified itself under the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.
The data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to the legitimate interest in the needs-based and targeted design of our website. You have the right to object to the processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
For more information on the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube’s privacy policy at https://www.youtube.com/t/privacy.

Use of Vimeo
We use plug-ins from Vimeo Inc. (555 West 18th Street New York, New York 10011, USA; “Vimeo”) on our website to embed videos from the “Vimeo” portal.
When you access pages on our website that contain such a plug-in, a connection is established to Vimeo’s servers and the plug-in is activated by Message to your browser on the page. This transmits both your IP address and the information about which of our pages you have visited to the Vimeo servers.
If you are logged in to Vimeo, Vimeo assigns this information to your personal user account. When you use the plug-in functions (e.g. by starting a video by pressing the corresponding button), this information is also assigned to your Vimeo account.
Your data may be transmitted to the USA. Vimeo has certified itself under the US-EU data protection agreement “Privacy Shield” and is therefore committed to complying with European data protection guidelines.
Data processing is carried out on the basis of Art. 6 Paragraph 1 Letter f of GDPR due to our overriding legitimate interest in the needs-based and targeted design of our website and Vimeo’s legitimate interest in market analysis and in improving its services in a needs-based and targeted manner. You have the right to object to this processing of personal data concerning you based on Art. 6 (1) (f) GDPR at any time for reasons arising from your particular situation.
If you do not want Vimeo to assign the collected information directly to your Vimeo account, you must log out of Vimeo before visiting our website.
You can find more information on the purpose and scope of the collection and the further use and processing of the data by Vimeo as well as your rights and options for protecting your privacy in this regard in Vimeo’s privacy policy: https://vimeo.com/privacy

Data subject rights and storage period

Duration of storage

The data will be stored taking into account statutory retention periods and then deleted after the deadline has expired, unless you have consented to further processing and use. 

Rights of the data subject
If the legal requirements are met, you have the following rights under Articles 15 to 20 of the GDPR: Right to information, rectification, erasure, restriction of processing, data portability.
In addition, according to Article 21 Paragraph 1 of the GDPR, you have the right to object to processing based on Article 6 Paragraph 1 f of the GDPR and to processing for direct marketing purposes.

Contact us if you wish. You can find the contact details in our legal notice.

Right to complain to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 Paragraph 1 Letter f of GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
After you have objected, the processing of the data concerned will be terminated unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

If the personal data processing is carried out for direct marketing purposes, you can object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for direct marketing purposes.

last updated: October 23, 2019